Skip to content

A clear path. Clear responsibilities.

From your video library to your own TV app.

You bring your content and identity. We provide the platform, applicable package preparation, and guidance through launch. Roku and Amazon control store review.

Eight steps, from the first conversation onward

Build your channel with the next step in view.

  1. Choose your platform path

    You + Build My TV App

    Discuss your channel and plan. Launch begins with Roku or Fire TV; Growth and larger standard plans support both currently available platforms.

  2. Set up your workspace

    You + Build My TV App

    Confirm your organization, channel, and account access. Keep each channel’s content and branding together.

  3. Bring your videos

    You

    Use supported direct video URLs from your current host. Managed hosting is optional when enabled for your account; external sources stay external.

  4. Organize your programming

    You

    Add titles, descriptions, and artwork. Group videos into categories and collections that make sense for your audience.

  5. Make the channel your own

    You

    Apply your identity, colors, and artwork. Your programming sits inside a consistent television design.

  6. Preview and verify

    You

    Explore the Roku browser preview, check artwork and content, and plan device testing. A browser preview does not establish device or store acceptance.

  7. Prepare for submission

    You + Build My TV App

    Complete requirements for your own developer accounts and request the applicable package. We prepare launch materials and guide you through the next steps.

  8. Submit, review, and keep creating

    You + Roku or Amazon

    Test and submit through your developer accounts. The store controls its review and approval. Once published, keep your programming current in the workspace.

See the television experience take shape.

Explore this fictional creator channel in the Roku browser preview. Choose a program to see its title, artwork, and selection state update together.

Everyday AtlasA fictional creator channel · Actual Roku preview

1 / 4

Already have an app?

Start with a compatibility conversation.

Using the CMS with an existing app depends on its content and integration requirements. Custom designs, migrations, and unusual workflows need a separately agreed scope.