Bring the videos you already make
Use supported direct video URLs from your own host, or upload with managed video hosting enabled. Keep the channels that already work for you.
A TV app platform. Expert guidance through launch.
A branded TV channel for the content your business already creates.
Build and manage Roku and Fire TV apps from one platform. Bring your videos, organize your channel, preview the television experience, and get guided support through launch.
Your content. Your branding. Your developer accounts.
01 / YOUR CONTENT, ON TELEVISIONExplore a real TV preview
Everyday AtlasA fictional creator channel · Actual Roku preview
1 / 4
Available for your channelRokuFire TVChoose the platform path that fits your plan. Fire TV device compatibility is confirmed before delivery.
What you can do
A TV channel you can
actually manage.
The content work is already yours. Build My TV App gives you one place to organize it, shape the television experience, and prepare for launch.
Build a library viewers can explore
Add titles, descriptions, and artwork. Organize your content into categories and featured collections that make your catalog easier to find.
Make the channel look like you
Manage your channel identity and artwork in the workspace. A standard TV design gives your videos a consistent home.
See the TV experience as you work
Preview your branding and content in the browser before package preparation. Review the presentation on a screen built for television.
Keep each channel organized
Switch between channel workspaces as your organization grows. Channel limits, seats, and shared usage depend on your plan.
Add live when it fits your programming
Use supported live sources alongside on-demand content. Managed live streaming is optional, separately metered, and separately priced.
From content to channel
The work you already do.
A new place to watch it.
Your video library becomes a focused TV experience, with your brand and your programming at the center.
An illustrative content journey using fictional programs and the actual TV renderer. Store review follows preparation.
Built for video brands like yours
Recognize the work. Imagine the channel.
For businesses, organizations, and media teams with an existing video library and a commitment to keep creating.
A creator-led channel
Fictional channel · Real TV preview
The television possibility
Your next series already belongs on a bigger screen.
You put the work into every episode. Bring your original series, field stories, and interviews together in a TV destination that feels like your brand.
Illustrative environments and fictional channel examples, not customer testimonials. Educators, course businesses, and niche networks can explore the same supported content path.
A library built around your programming
Give every story a place to belong.
Organize your videos with titles, artwork, and categories. Preview the television experience as you shape a channel your audience can explore.
EVERYDAY ATLAS
A place for every program.
Control without the guesswork
A clearer home for your growing catalog.
- One channel contextKnow which workspace and channel you are managing.
- Organized programmingGroup episodes and series into useful categories.
- Preview before preparationReview your branding and content in the Roku browser preview.
An illustrative content library with fictional programs. No customer activity or results are implied.
Expert guidance through launch
A clear path, with clear responsibilities.
- 01
Set up your channel
Agree your scope and platform path. Add your videos, organize the library, and apply your branding.
YOU + THE WORKSPACE - 02
Preview and prepare
Review the television experience, complete account requirements, and request package preparation.
YOUR REVIEW + OUR PREPARATION - 03
Submit and keep creating
Test and submit through your developer accounts. Track store review and keep managing your content.
YOUR ACCOUNTS + STORE REVIEW
Ownership is part of the product.
Your brand belongs
in your hands.
You retain control of your content and branding, and publish through your own developer accounts. We provide the platform and the applicable preparation and guidance.
Understand the responsibilitiesBuild My TV App
The CMS, applicable package preparation, launch materials, and support included in your offer.
Your organization
Content rights, branding, developer accounts, testing, and submission through those accounts.
Roku and Amazon
Their platform requirements, store review, and approval decisions. Those decisions remain theirs.
Why the big screen
Television is a streaming destination.
Your channel can be part of how people already choose to watch. These figures describe the platforms and the viewing landscape—not a promised audience for your app.
Viewing share, households, and device purchases are different measures and are not additive. Platform availability does not guarantee discovery, installs, approval, or viewers.
A channel built around your business
Start with a conversation about your channel.
Tell us about your content, audience, existing apps, and the support your team needs. We review fit and outline the next steps before you decide.
Clear scope. Clear responsibilities.
Discuss platforms, content hosting, capacity, package preparation, and ongoing support. Any proposed work and costs need a written scope agreed before work begins.
An inquiry does not create an account, accept an offer, start a subscription, or make a payment.
Before you choose your path
A few things worth knowing.
A direct answer beats another promise.
Tell Us About Your ChannelWe already publish on YouTube. Do we have to move everything?
No. Keep the platforms where you build your audience. Your TV app gives your brand a dedicated viewing destination. Use your source video files or supported direct video URLs; a YouTube or Facebook watch-page link is not a direct TV playback source.
Can we use our existing video hosting?
Yes, when your host provides a supported direct video source. External hosted video does not consume the managed VOD storage or viewing allowances. Managed hosting is another option when enabled for your account.
Do we need developers to build the app?
The standard path provides the workspace, TV presentation, package preparation, and launch guidance. You supply your content, branding, and account information. Custom designs, migrations, and unusual integrations need a separately scoped conversation.
Who owns the developer accounts and submits the app?
You own and use your developer accounts. Build My TV App prepares the applicable package and launch materials, and guides you through the process. You submit through your own accounts; Roku and Amazon decide store review and approval.
Does a ready package mean the channel is live?
No. Configuration, package preparation, store submission, review, and live publication are separate facts. A step completed for one platform does not establish that it is complete for another.
What if we already have an app or need something custom?
You can discuss using the CMS with an existing app, subject to compatibility. For custom channel design, migrations, larger operations, or specialized workflows, we discuss feasibility, responsibilities, and scope before work begins.
YOUR CONTENT ALREADY HAS A STORY.
See what it could
become on TV.
Walk through the platform with your channel in mind. Explore the TV experience, the workspace, and the right launch path.