Channel Studio

Turn Your Video Library Into a Branded Streaming TV Channel

Organize your catalog, choose a template, and prepare a Roku channel package you publish from your own developer account.

Built for people who own their channel

Whether you already ship on Roku or are packaging your first channel, you stay the developer-account owner.

  • Creators with a video library

    Organize episodes, films, and categories into a catalog ready for a branded TV experience.

  • Teams with an existing Roku app

    Connect the CMS to an app or editable source you already manage, without giving up account ownership.

  • Operators preparing a first channel

    Start from a template, complete setup checklists, and package materials you submit from your own developer account.

Launch paths that fit your experience

Already have a Roku app? Connect it to the CMS. Starting from scratch? Choose a template and let us build the application. Need more help? Our assisted service can guide you through setup and submission while your channel remains in your own developer account.

  1. Path 1

    Connect existing app

    Link this CMS to an app or editable source you already manage. We do not assume a packaged file alone can always be modified.

  2. Path 2

    Build and package

    We prepare a packaged channel from a template. You upload and submit it through your own Roku developer account.

  3. Path 3

    Assisted build and submission

    You still own the developer account. After you invite support through Roku, we help with setup, upload, and submission. Approval is never guaranteed.

Channel templates to start from

Pick a layout direction, then tailor branding and catalog structure before package preparation.

View all templates
  • Catalog Focus

    Grid-first browsing for large libraries with clear category paths.

  • Series Spotlight

    Episode-forward layout that highlights seasons and continue watching.

  • Brand Showcase

    Hero branding up front with featured rows for flagship titles.

What the CMS manages

Keep day-to-day channel operations in one place while you remain the publisher of record on Roku.

  • Channel profile, branding assets, and support contact details
  • Content library, categories, and series organization
  • Setup checklists and launch-path recommendations
  • Package readiness tracking for the path you confirm

Who does what

Clear ownership keeps your developer account, content rights, and store steps with you.

Platform

  • Organize channel content, categories, and branding in the CMS
  • Recommend a launch path from your onboarding answers
  • Prepare package materials for the path you confirm
  • Assist with submission only when you invite support under your account

You

  • Create and own your Roku developer account
  • Confirm content rights and channel details
  • Publish or invite support from your account — we never take over ownership
  • Complete store or certification steps required by Roku

What we never claim

  • We automatically publish every customer channel
  • We guarantee Roku approval
  • We own or manage every customer developer account
  • Customers must already have deep Roku technical experience

Ready to explore templates?

Review layout options, then sign in when your organization is ready to manage catalog and packaging work.